优盟媒介

　　优盟媒介1999年设立(曾名为优势麦肯)，隶属于IPG集团下的MediaBrands公司，曾在麦肯光明中国旗下运作，2010年4月正式宣布脱离麦肯光明独立运作。

　　优盟全球位居全球前10位媒介传播代理机构之列，在66个国家设有90间办公室，拥有2800余名员工。我们的全球总部设在纽约，地区总部分别在伦敦、新加坡、多伦多和墨西哥城。在中国，我们在上海、北京和广州设有办公室。

　　主要服务的客户有：方正电脑，中国银行，上海庄臣,微软中国, 统一集团，美孚，国泰航空,平安保险， 巴斯夫, 德州仪器,三得利,巴宝莉，万事达卡，百富门，优科豪马轮胎和伊利等。

　　优盟公司提供整合媒体服务，包括媒体策划，沟通策划，媒介购买，数码营销策划，调研，以及数据分析。

　　我们以好奇心和创造力为导向，为我们的客户制定全面、定制的媒体方案。投资回报率(ROI)为推动力，力求提供的方案兼具高效性和创造性。

　　Once operating under McCann-Erikson, UM was set up in 1999(previously known as Universal McCann) and was announced to operate independently in April in 2010.UM is managed by Mediabrands which is part of Interpublic Group.

　　UM is one of the top-ten global media networks with 90 offices in 66 countries and over 2,800 employees. Our global headquarters are in New York with regional headquarters in London, Singapore, Toronto and Mexico City. In China, we have offices in Shanghai, Beijing and Guangzhou.

　　Our key clients are Bank Of China, Founder Group, SC Johnson, Microsoft， Cathay Pacific Airline, President Food, ExxonMobil, Ping An Insurance, BASF, Texas Instruments, Suntory, Burberry, Mastercard, Brown-Forman, Yohohama & Yili.

　　We provide a full spectrum of media services including Media planning, Communications planning , Media buying, Digital Strategy consulting, Research & Consumer Insights, Measurement & Optimization, Analytics & Economic modeling, Specialized services. We deliver tailored solutions that are timely, strategic and thorough. ROI driven, we provide ourselves on the efficiency and creativity of our solutions.

 
　　www.umww.com

　　媒介策划

　　媒介购买

　　沟通策划

　　数码营销顾问

　　调研与消费者洞察

　　量化与优化媒体方案

　　媒介数据分析

　　Simon Woodward 优盟中国首席执行官

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